Overview

As the lead creative strategist, I spearheaded the design of the token launch landing page that served as the cornerstone of our go-to-market strategy. I developed a comprehensive visual system including animated assets for our social media campaign, culminating in a high-impact launch video that generated exceptional engagement metrics—reaching over 300,000 users and maintaining sustained community excitement throughout the launch period.

Additionally, I crafted the supporting graphic suite that maintained consistent brand messaging across all channels, ensuring a cohesive user experience from first impression through conversion.

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ROLES
Creative Direction, Web Design, Illustration, Animation